Bixi, Toronto's bike-sharing system, announced it was revamping their image with a new name and logo. Toronto Parking Authority showcased the new "Bike Share Toronto" with its new logo, looking almost identical to the city's green parking logos. The rebranded company which is now under new management and trying to forget their previous financial woes, was quick to change their Facebook and Twitter accounts, along with a new website.
Who's that in my feed? It's Bike Share Toronto, nice to meet you.— Bike Share Toronto (@bikeshareTO) March 31, 2014
· Bye-Bye Bixi [CBC]
· Bike Sharing: Great in Paris; in London, not so Much [Toronto Star]